Top 5 Fashion Games Performance in Ireland: Q2 2023

In the second quarter of 2023, the top 5 fashion games on a unified platform in Ireland showcased diverse performance metrics across downloads, revenue, and active users. Here’s a detailed look at their trends.

DIY Paper Doll from CrazyLabs LTD had a fluctuating quarter. Weekly downloads started at 3.3K in late March and saw a significant drop, ending at around 300 by the end of June. Weekly revenue was minimal, peaking at $6 in mid-April and early May. Active users also showed a decline, from 5.8K at the start of the quarter to 2.7K by the end.

Fashion Battle - Dress up game by Apps Mobile Games experienced moderate success. Weekly downloads varied, peaking at 2.4K in early April and then stabilizing around 1.1K in June. Revenue showed slight fluctuations, with a peak of $58 in mid-June. Active users saw a peak of 7.1K in early April, eventually settling around 4.6K by the end of June.

Project Makeover from Magic Tavern, Inc. demonstrated strong performance. Weekly downloads increased steadily, starting at 709 in late March and reaching 2.4K by the end of June. Revenue followed a similar upward trend, peaking at $5.4K in mid-June. Active users also grew consistently, from 8.7K at the beginning of the quarter to over 10K by the end.

Dream Wedding! by MagicLab had an interesting quarter. Downloads saw a sharp increase in late May, peaking at 2.5K before dropping to around 400 by the end of June. Revenue remained minimal, with a peak of $11 in early June. Active users mirrored the download trend, peaking at 5K in late May and then stabilizing around 2.3K by the end of June.

Hair Salon: Beauty Salon Game from Bravestars Games showed steady growth. Weekly downloads increased from 975 in early April to 930 by the end of June. Revenue was modest, peaking at $6 in early June. Active users grew from 696 in early April to 1.7K by the end of June.

For more detailed insights and data on these trends, visit Sensor Tower.